Licensing

Licensing

Thank you for your interest in becoming a licensee for the STAINMASTER® brand.

STAINMASTER® products help give consumers the comfort to relax and enjoy their homes to the fullest because they’re designed to handle the wear and tear of everyday life. We love finding new ways to bring comfort and trust into homes and transforming everyday moments into lifelong memories.

Our strong heritage in innovation and consumer appreciation for the STAINMASTER® brand extend far beyond carpets. Consumers around the world purchase licensed STAINMASTER® merchandise in cleaning products, tile, vinyl and other products designed for the way you live. That’s why we are always on the lookout for new licenses for innovative products that support our brand equity in the home décor and home improvement categories.


STAINMASTER® LICENSING HIGHLIGHTS


  • Brand leader in carpet and flooring
  • Consumer tested permission to enter new categories
  • America’s most trusted brand in carpet and home flooring
  • Strong brand awareness with consumers
  • Tradition of consumer-first innovation
  • Established licensing program with more than 15 licensees and 500+ SKUs
  • Strong heritage of stain-resistance and durability that consumers trust

EXISITING PRODUCT CATEGORIES


Consumers already trust the STAINMASTER® brand to withstand the toughest of messes in the following categories:


  • Carpet
  • Carpet cleaning sprays and foam
  • Kitchen cleaning sprays
  • Floor cleaning tools
  • Cleaning liquids and wipes
  • Luxury vinyl tile
  • Bath rugs
  • Carpet cushion
kid planting glass on carpet

STAINMASTER® IS LOOKING TO EXTEND THE BRAND


STAINMASTER® is seeking new licenses in North America for innovative products that support the brand equity and proposition in the following home décor and home improvement categories:

  • Area rugs
  • Outdoor living
  • Window treatments
  • Upholstery
  • Interior paint and primer
  • Residential furniture
  • Kitchen countertops




If you would like to learn more about licensing with STAINMASTER®, please contact STAINMASTERLicensing@invista.com.

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